Jaguar Approved Certified Pre-Owned Extension Plan – brochure
This was a brochure I wrote at Assurant for our client, Jaguar-Land Rover, to introduce the extended warranty on the Jaguar Certified Pre-Owned line of vehicles. Our previous brochures for Jaguar were glorified terms and conditions with photos. This time, they were ready for a more refreshing focus — positive rather than negative , and a closer match to Jaguar’s existing voice, look and feel. The result was this gatefold brochure. I ‘m very happy with how it turned out. So was our client. Even more refreshing, Assurant’s legal department and our account executives barely changed a word!! Lol!